From Idea to Concept
You have an idea but now you need to figure out how is it actually going to work.
What are you building? Who really wants it? How will it make money?
Before you start spending time and money, turn the idea into a business concept you can build, test, measure, and improve.
What You'll LearnExpert-Backed Content
Move beyond “I have an idea.” Define what you're building, the problem you're solving, what makes the concept valuable, and how you want the business to take shape.
Define Your Concept
See how the decisions you're making work together instead of treating your name, message, products, experience, and business model as separate ideas.
Strategic Connection
Lysa Jenkins, Instructor
Work through the choices that shape your business identity, offers, positioning, customer experience, and the way the business will operate in the real world.
Make Key Decisions
Use the Concept Builder, workbook, and bonus Customer Journey Mapping exercise to turn your decisions into something you can use as you continue building your business.
Put It to Work