BUSINESS Assessment
Something Isn't Working.
You've Launched. Something Isn't Working.
Maybe you're getting traffic but not sales.
Maybe customers aren't finding you.
Maybe you're working harder than ever and still not seeing results.
Or maybe you're simply overwhelmed and don't know what to fix first.
Before you spend more money, redesign your website, change your pricing, or try another marketing tactic, let's identify what's really going on.
Most business problems can be traced back to a missing or underdeveloped part of the business foundation.
The good news? Those gaps can usually be identified.
Assess Your Foundation
The first step is understanding what should already exist in your business. ANY question that you can not answer identifies where your business foundation is weak.
Marketing
Do you know who you're trying to reach?
Can you clearly describe the people most likely to buy from you?
Do customers know what problem you solve?
Can you clearly explain how your product or service helps them?
Can customers find you?
Do you have a website, social media presence, directory listing, or another way for people to discover your business?
Do you have a plan for attracting customers?
How do you expect people to hear about your business?
Products & Services
Do you know exactly what you're selling?
Can you clearly explain your products, services, and offers?
How did you decide what to charge?
Did you calculate costs, research competitors, or simply choose a price?
Do you know what it costs to deliver your product or service?
Can you estimate your materials, labor, software, packaging, shipping, and other expenses?
Management
Do you have a repeatable way of running your business?
If someone asked how your business operates, could you explain it step-by-step?
Do you have a process for handling customers, orders, projects, or daily tasks?
Or are you making decisions as things happen?
Money Management
Do you know where your money goes?
Can you identify your business expenses?
Can you tell if you're making money?
At the end of the month, do you know whether you made a profit?
Do you know how much money your business needs to survive each month?
Fixing the Foundation
1
What Did You Discover?
Most entrepreneurs identify one or more weak areas, like: Product, Marketing, or Money
What did you discover, skip, or feel is weak in your business?
If you found weakness in your foundation, fix it in Step 2.
However, if you have a solid foundation, then scroll down to the Advanced Assessment section.
2
Your Next Step?
Return to the homepage and select the path that best matches the area where you need help.
Get the most out of each path by using our resources like Hub, Live Q&A, or NOBOSS Workshops.
Each will dive deeper into each area of business, giving you the clarity you need to strengthen the area and complete the task in the onDemand session.
Advanced Assessment
Marketing
Do you know what you're posting next week?
Or are you creating content whenever you have time?
Are people contacting you?
Are potential customers reaching out with questions or requests?
Do you follow up with interested prospects?
What happens after someone says they're interested?
Maybe you completed the foundation. Maybe everything looks right on paper. You’re still not sure why your business is struggling.
The next question: Is the foundation working?
Answer these advanced assessment questions below. ANY question that you can not answer identifies where your business foundation is weak.
Products & Services
Are customers actually buying?
How often are you making sales?
Do customers come back?
Have customers purchased from you more than once?
Do customers recommend you to others?
Do you regularly receive referrals?
Management
Are you spending time on the right things?
Or are you constantly reacting to problems?
Do you feel in control of your business?
Or does your business control you?
Money Management
Can you predict next month's income?
Even roughly?
Do you use financial information to make decisions?
Or are you mostly guessing?
Strengthening the Foundation
1
What Did You Discover?
Most entrepreneurs identify one or more weak areas, like: Product, Marketing, or Money
What did you discover in the deeper dive?
2
Your Next Step?
Return to the homepage and select the path that best matches the area where you need help.
Get the most out of each path by using our resources like Hub, Live Q&A, or NOBOSS Workshops.
Each will dive deeper into each area of business, giving you the clarity you need to strengthen the area and complete the task in the onDemand session.
Need help interpreting your results?
Sometimes it's difficult to evaluate your own business objectively. That's exactly why the Live Q&A exists.
Bring your questions, share your challenges, and let's discuss what you've discovered. You don't need to figure it out alone.