Pain Points for New Entrepreneurs and Microbusinesses. Starting a business as an entrepreneur can be an exciting yet challenging endeavor. First-time entrepreneurs encounter a variety of unprecedented challenges. Recognizing the importance of understanding what lies ahead is crucial for preparing adequately in any new endeavor. It prompts you to pause and contemplate potential scenarios because entering a significant undertaking without solutions can result in costly mistakes, missed opportunities, and, in some instances, the unfortunate termination of entrepreneurial aspirations.