About the Founder
Lysa Jenkins is the founder of NOBOSS, an entrepreneur education and business development ecosystem designed specifically for new entrepreneurs, solopreneurs, freelancers, creators, and microbusiness owners.
Before NOBOSS, Lysa founded Dessert.net Cafe, one of the earliest online-only bakeries that shipped Southern cakes and desserts nationwide. That experience gave her real-world insight into entrepreneurship, online business systems, customer acquisition, operations, fulfillment, branding, and business survival without massive startup capital.
She later became a full-time digital nomad and solo traveler, which further shaped her philosophy around freedom-based entrepreneurship, remote business models, lean operations, and designing businesses around lifestyle rather than traditional employment structures.
Lysa’s background combines:
entrepreneurship
accounting and financial management
marketing strategy
business structure development
content systems
digital business infrastructure
authority positioning
small business education
What makes her approach unique is that she teaches entrepreneurship from the perspective of:
limited resources
real-world execution
low-budget business building
strategic clarity
simplified implementation
practical frameworks
business model customization
NOBOSS is heavily focused on helping people stop guessing and start understanding how businesses actually function.